I’ve always had a bad track record with relationships. I don’t know where it started or how it got so bad but it’s always been that way. Or so it seemed to be. There’s a moment in everybody’s life when something decisive happens, and it changes us forever. Whether the change is for better, or for worse, it’s a turning point that we take to the grave.
I was talking to a friend of mine about relationships and he said he’d only ever had one relationship in his life, and I got the impression that this made him feel less experienced than me. I looked at him and envied his inexperience because if relationships have taught me anything, it’s that people turn into toxic beasts during a difficult break-up. My soul would be stronger without those memories.
When love transmogrifies into repulsion, you lose a part of yourself. I lost a part of myself a few years ago when I took my eye off the ball and made a terrible mistake. Some people call it the ‘Magpie Syndrome’, that shallow pull towards shiny objects. And the problem with shiny objects is that they often lack depth, so once you’ve rolled them in your hand and seen yourself reflected in them, you’re faced with a difficult decision. I made the wrong decision, and the shiny object wormed its way into my soul.
She was a shallow, soulless person with no internal fortitude. An emotional leech obsessed with consumerism, Here Comes Honey Boo Boo, and she truly believed that mascara is a god given right. Add a dash of designer goods and you had the perfect recipe for mindless narcissism. Needless to say, I learned a lesson in true beauty and saw that a coy smile and cutesy shoulders that shrug on cue, hide nothing but a brittle husk.
So what the fuck does that say about me? Nothing good. And that’s because I’m the bad guy in this story, not the so-called narcissist, she’s just a foil for my villainous shite. If I met me in the street now, I’d break my nose for being a moron, and tell me to be out of town by noon.
But it’s what I left behind that’s the greatest tragedy in this story and makes me a despicable villain. She’s the opposite of the leech and me. She’s the most beautiful and caring person I’ve ever met in my life and I hurt her to the very core because I saw a shiny object, and was hypnotised by my own reflection. I remember walking down the street and she called me and told me she’d had to clear all of my stuff out of her flat because she found it physically painful to think about what had happened. I’ve never experienced that kind of pain and I can only imagine how awful it must feel.
So, this is my apology to you. The words of a fool who’s led a frivolous life and is willing to sacrifice everything, to let you know I’ve changed and I regret everything.
Our Creative Director, Jesse Kingsley, used to be a pool attendant in the 90s. He talks fondly of the position; halcyon days, simpler times, all sprayed with chlorinated water and discount confectionary from the pool kiosk.
The other day, I was having lunch at my desk, when Jesse came up to me and said: “Gary Sweet was my swimming teacher”. I lifted my head up from an exquisitely baked chicken pie and told him that I once had a parking altercation with the lead singer of Dexys Midnight Runners. A weird stalemate developed where neither of us knew which story was better. That’s when our Head of Business Development chimed in with a story about dating Sting’s cousin’s daughter.
Later that day, Jesse wondered if Gary would remember him if they ever met on the street. I asked Jesse if he’d done anything out of the ordinary during the swimming lessons, and he said no, he hadn’t. But then he smiled and said: “Yes he would remember me! Because back then, my last name was Beaver!”
Brian Cho sits behind me at work, and calls himself The Brian. He’s the kind of person who strolls into meetings he’s not invited to and contributes like he’s organised the meeting, while everyone else sits there, too polite to say anything.
The other day, I was having lunch at my desk, when The Brian swivelled around on his chair and said: “Callum, I got your email about looking at your friend’s website and I wanted to know more about your relationship with her. What does she mean to you?” I told him she’s one of my closest friends on the planet. To this, The Brian replied: “Then I will make sure I give it my complete attention”.
When I gave my friend The Brian’s feedback, I told her what he’d said, and she teared up and said: “What a lovely man, he must be great to work with”. I nodded, took a sip of my drink and ordered a tin of sardines.
was bat shit crazy
his wife was a jehovah’s witness
loud, white haired: thief beater
me one question:
‘what’s in the bag?’
and his wife,
at night the cabin boy hid in the shadows
they told me
was going to a school for
where there were
sat on the edge
of single figures
no chocolate biscuits?
no fizzy drinks?
this was my first deal breaker
put down the
went to bed.
I had captain pugwash wallpaper to look at
hill primary blues
as the bad Andrew
in the other class
bad person/boy/pestiferous fumarole
spit on another boy’s back
he grew up to be
with good taste
Good eLearning is about as rare as good poetry. We’re led to believe that if it’s interactive and gamified, then it’s both contemporary and cutting edge. But what happened to substance? It’s all very well having a stylish looking module, equipped with all the bells and whistles money can buy but does it adequately communicate a message? Basically, is anybody actually learning anything?
Substance comes from knowledge and knowledge comes from thorough research. A good eLearning module is not unlike an essay that conveys a central contention. Every central contention is built upon a solid research platform that endeavours to build an argument.
So, what’s the difference between an argument and an opinion? Well, an argument is based on research, and an opinion is not. Simple as that. Good eLearning modules should never be regarded as opinions, otherwise the learner will, and shouldn’t, have any faith in the product.
Substance is easy to spot. It’s the sentence that’s packed with water tight ideas, garnished with a modest sense of confidence.
I think that these sentences have been lost in the drive to make eLearning modules look ‘pretty’. Now, I’m not against bells and whistles, in fact I extol their shiny virtues. However, they’re often used to mask the fact that the central contention of the module has no soul, and is devoid of any research.
It’s a bit like the story about the Emperor’s New Clothes, a tale by Hans Christian Andersen about a couple of cowboy weavers who promise the Emperor a new suit of invisible clothes but who are incompetent, and bestow upon him an invisible suit. They assure him that it’s the height of fashion and he’s so vain that he believes them and parades through the town completely naked. This is what we call a logical fallacy; faulty reasoning in the construction of an argument.
We’re told that these bells and whistles in a module are ‘state of the art’, the way forward in eLearning but more often than not they mask the fact that the soul of the module, the argument, is missing, or incomplete.
Education is regarded as one of the pinnacles of so-called civilization. However, it’s merely become another product we take to market, and so many of these modules we churn out are actually naked, logical fallacies walking down the main street like the vain Emperor, unaware of the mocking crowd.
Ps. We don’t build modules like that…